850/644-5034Student Papers, Projects and Presentations
Graduate students may work with faculty or on their own on research activities, providing important opportunities for training and professional development. The graduate student papers, presentations and articles below provide examples of the work our graduate students have completed.
Selected Master's Student Papers: July 2005-June 2006
Desztich, R. and McClung, S. (2006). What influences College Radio programmers to add artists to their play lists? Paper accepted at the Popular Culture/American Culture Association (PCA/ACA) joint radio interest group. International conference scheduled for April 12-15, 2006 in Atlanta.
Holdorf, R. and McClung, S. (2006). The role of teen oriented fashion magazine content on clothing purchasing behaviors." Paper accepted for presentation at the international conference: Child and Teen Consumption 2006 in Copenhagen, Denmark. April, 2006.
Hong, C. (2006). A snapshot review of research on Internet advertising as persuasive communication. The Annual Conference of the American Academy of Advertising. Reno, Nevada, March 30- April 2, 2006.
Hong, C., Park, Y., & Kim, K. (2005). A cross-cultural study of automotive company websites: A functional approach. The Annual Conference of the National Communication Association. Boston, MA, November 17-20, 2005.
Hong, C., Park, Y., & Kim, K. (2005). Content analysis of automotive company websites as Internet advertising: A cross-cultural study. The Annual Conference of the Association for Education in Journalism and Mass Communication, San Antonio, TX, August 10-13, 2005.
Hong, M., Park, Y., and McClung, S. (2005). Assessing differences in interactivity levels of newspaper websites: A content analysis of online versions of Korean and U.S. newspapers. Paper presented at annual AEJMC convention, Newspaper Division, San Antonio, TX, 2005.
Hong, M. & Ahn, T. (2006). Interactivity as a Communication Tool in Sport Websites. North American Society for Sport Management May 31- June 3, 2006, Kansas City, MO.
Hong, M, Park, Y, & McClung, S. (2005). Interactive content and online newspaper: A content analysis of online versions of Korean and U.S. newspapers. The Annual Conference of the Association for Education in Journalism and Mass Communication, San Antonio, TX, August 10-13, 2005.
Hong, M & Ahn, T. (2006). Interactivity as a Communication Tool in Sport Websites. North American Society for Sport Management May 31- June 3, 2006, Kansas City, MO.
Hong, M & Ahn, T. (2005) Interactivity in Use and Gratification for New Sports Marketing Strategy, AAHPERD National Convention and Exposition, Salt Lake City, UT, April 25-29.
Jung, T., Fitzgerald, M., & Wang, X. (2005, August). The contribution of personal norms to the integrated model of planned behavior. Paper presented at the 2005 American Education for Journalism and Mass Communication annual conference at San Antonio, TX , August 2005.
Korzenny, F., and Inglessis, M. (2006) Hispanic Ad Agencies: Taking the Pulse of their Market. Quirks Marketing Research Review.(Forthcoming April)
Laborde, J., & Pompper, D. (2006). Public relations program evaluation & encroachment effect in the for-profit sector. Public Relations Review, 32(1), 77-79.
McGavock, H. & Korzenny, F. (2006). Trends in Marketing Insurance to Hispanics. To be presented at the April 2006 CBI Multicultural Marketing for the Financial Services and Insurance Industries Conference in Brooklyn, New York.
Capstone Experience:
Residency, Research Projects and Thesis Work
Many students choose to participate in a capstone experience as part of their graduate work in the Integrated Marketing Communication program. Students may complete a residency, research project or write a thesis. Following are examples of work students have completed as part of their capstone experience.
Residency Titles and Organizations
The location for a residency is chosen by the student with approval by the supervisory committee. Typically residencies have been with advertising agencies, public relations firms, marketing research firms, corporations, governmental agencies, and not-for-profit organizations.
Research Project Titles
The majority of research projects are completed in the Digital Marketing Communication track. Please see the Digital Marketing Communication student showcase to view examples of these projects.
Thesis Titles
Alrutz, A.S. (2006) The Role of Communication, Prior Experience and Beliefs as Factors Influencing Combat Stress Recommendations from Military Spouses. M.A. Thesis. Florida State University Read more.
Jones, E.T. (2004) The Importance of Communication Quality in Services. M.S. Thesis. Florida State University Read more.
Lloyd, J.J. (2004) What's the News? A Study of Senior Citizens' Television News Uses and Gratifications. M.S. Thesis. Florida State University Read more.
Moldovan, M. (2006) Communication, Demographic, Social and Behavioral Factors Predicting Smokeless Tobacco Use among Florida Adolescents. M.A. Thesis. Florida State University Read more.
O'Donnell, P.W. (2006) The Users and Marketing Efficacy of MP3 Music Blogs. M.S. Thesis. Florida State University Read more.
Scharwath, A. (2004) Fear Factor: The Impact of Fear Appeal Messages on Arousal, Attitude Formation and Vaccination Intentions in Bioterrorism Related Communications. M.S. Thesis. Florida State University Read more.
Schmid, B. (2006) Motivation in Project Management: The Project Manager's PerspectiveM.S. Thesis. Florida State University Read more.
Sohn, Y. (2005) Opinion Leaders and Seekers in Online Brand Communities: Centered on Korean Digital Camera Brand Communities. M.A. Thesis. Florida State University Read more.
Tomaszeski, M.S. (2006) A Baseline Examination of Political Bloggers: Who They Are, Their Views on the Blogoshere and Their Influence in Agenda-Setting Via the Two-Step Flow Hypothesis. M.A. Thesis. Florida State University Read more.
Youn, H. (2005) The Interrelationships Among Online Consumers: Level of Awareness of Spy Software, Personal Values, Innovativeness Characteristics and Concerns.. M.A. Thesis. Florida State University Read more.