Sample Program

The Integrated Marketing Communication program consists of 33-36 credit hours taken over two years. The following sample program is offered as an example of a student's course load for the duration of the program. Students may choose to focus their program in one of our three areas of emphasis: Integrated Marketing Communication, Digital Marketing Communication or Hispanic Marketing Communication. A specific plan based on student interest will be developed with an advisor after admission to the program.

Integrated Marketing Communication

Year One

Fall Semester

Foundation Requirement: Fundamentals of Integrated Marketing Communication
Foundation Requirement: Computers in Communication

Spring Semester

Principles Requirement: Account Planning
Requirement: Statistical Methods in Communication Research
Elective Course: Chosen by the student*

Year Two

Fall Semester

Thesis: Student works on thesis project
Cognate Course: Chosen by the student*
Elective Course: Chosen by the student*

Spring Semester

Thesis: Student works on thesis project
Capstone Course: Marketing Communication Management
Elective Course: Chosen by the student*

Digital Marketing Communication

For more information please vist the Digital Marketing Communication web site.

Year One

Fall Semester

Foundation Requirement: Fundamentals of Integrated Marketing Communication
Foundation Requirement: Computers in Communication

Spring Semester

Principles Requirement: Desktop Multimedia
Requirement: Statistical Methods in Communication Research
Elective Course: Chosen by the student*

Year Two

Fall Semester

Project: Student works on project
Cognate Course: Chosen by the student*
Elective Course: Chosen by the student*

Spring Semester

Project: Student works on project
Capstone Course: Advanced Problems in Digital Media
Elective Course: Chosen by the student*

Hispanic Marketing Communication

For more information please vist the Hispanic Marketing Communication web site.

Year One

Fall Semester

Foundation Requirement: Fundamentals of Integrated Marketing Communication
Foundation Requirement: Computers in Communication

Spring Semester

Principles Requirement: Hispanic Marketing Communication
Requirement: Statistical Methods in Communication Research
Elective Course: Chosen by the student*

Year Two

Fall Semester

Project: Student works on project
Cognate Course: Chosen by the student*
Elective Course: Chosen by the student*

Spring Semester

Project: Student works on project
Capstone Course: Advanced Problems in Multicultural Marketing Communication
Elective Course: Chosen by the student*

* Please Note: Elective and cognate courses are to be chosen by the student in conjunction with the supervisory committee and based upon learning goals for the student’s program.