Interested in being a public relations manager, advertising manager, account planner, or marketing communication specialist? Study with our experienced faculty and learn about digital marketing communication technologies, strategic communication, marketing and communication planning, management, advertising, public relations, and applied research.

Program Objective

The Integrated Marketing Communication graduate program is designed for students interested in integrated study of digital marketing communication technologies, Hispanic and Multicultural marketing, strategic communication, management, advertising, public relations, IT project managers, digital media production, and applied research. Students may choose one of three emphasis areas:

Integrated Marketing Communication

Digital Marketing Communication
interactive.comm.fsu.edu

Hispanic Marketing Communication
hmc.comm.fsu.edu

Career Opportunities

The program typically leads to professional positions emphasizing corporate communication and management, organizational change, advertising agency execution and planning, public relations firm management, or information management within a variety of settings, including business, government, and education. Graduates offer employers combined skills in technology, marketing, advertising planning, public relations, and applied research, with options to pursue Hispanic and Multicultural interests, and digital marketing.

Benefits and Skills

• Knowledge of communication theories with emphasis on organizations, marketing, management, digital media technologies, and computer-mediated communication.
• Immersion in new advertising and media planning practices.
• Understanding of cultural differences as they apply to marketing and advertising.
• Development, application, and evaluation of traditional and new media research for advertising, marketing, public relations, and organizational communication (methods include experimental, survey, content analysis, focus group, and data analysis)
• Development and organization of data/information systems; facilitation of data-based decisions
• Use of interactive communication within organizations, specializing in the creative, research, or business component (may include system planning, budgeting, performance-based management, instructional design, program evaluation, and internal and external public relations)
• Experience in formal presentations

Program Structure

• Minimum of 33-36 hours of coursework; may be completed in 3-4 semesters
• Residency, project, thesis, or all courses option